SEO and Digital Marketing Blog

3 Reasons Engaging Headlines Lead to Higher Conversion Rates

Headlines are the first thing to catch your eye online. Their size and boldness are eye-grabbing. The design serves one main purpose: to…
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Creating Content for Anchor Text

Links, links, links and more links. While links are extremely important to SEO efforts, there are so many factors that often get overlooked.…
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Keyword Magic? Getting Back to Basics

There is no such thing as keyword magic. Long are the days of keyword stuffing and abusing anchor text. No more can you…
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The Best Way to Guest Post, Build an Audience, and Create Authority

Most blogs have one thing in common: that people writing them have something to say. If you've just started a blog, then you…
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image optimization seo

Image Optimization Tips for Your Website

Pictures are crowd pleasers on any website. Especially since most web users prefer visuals to break up text. However, if the website they’re…
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link-building-2015

The Truth About Link Building in 2015

The biggest problem with search engine optimization is that it is constantly changing--this leads to a lot of confusing amongst those in the…
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email addresses for your new website

Establishing Email Addresses for Your New Website

When it comes to creating email addresses for your new website and employees, there are some important aspects to remember. The following are…
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Security Guard Companies in Houston

Every once in a while I take some time to try new strategies. I am using some new software, Long Tail Pro, a…
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Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were…
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The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
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Absolute Links vs. Relative Links - SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but…
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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to…
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Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your…
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Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now…
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